IAB Serbia - Executive Masterclass

IAB Serbia – Executive Masterclass

Uz filozofiju inovacija kao pozadinu svake uspešne kompanije, digitalna transformacija nikada ne prestaje. Bez obzira na industriju, organizaciju, tim - poboljšanja koja donose tehnološki podržani procesi su imperativ.

Marketing nije izuzetak. U stvari, on prednjači u stalnoj transformaciji. Promene na operativnim nivoima su toliko brze, česte i brojne da sada vrše snažan uticaj na strateško planiranje i izvršenje. I nije lako držati korak.

Imajući to na umu, IAB Srbija sa zadovoljstvom predstavlja Executive Masterclass, događaj uživo koji je osmišljen da pomogne donosiocima odluka i rukovodiocima u rešavanju zajedničkih izazova digitalne transformacije i tehnoloških inovacija.

Uranjajući u korene procesa inovacija, Executive Masterclass ima za cilj da vam pruži uvide ključne za razumevanje kako digitalni trendovi, društveni mediji i tehnologija koji se stalno razvijaju mogu oblikovati vaš pristup strateškom planiranju. Saznajte koji inovacijski procesi bi trebali biti vaš prioritet, koje su najbolje prakse i kako i gde doći do svoje publike.

IAB Serbia Executive Masterclass biće otvoren predavanjem Vladimira Vulića, suosnivača Digitalizuj.me i jednog od najistaknutijih regionalnih stručnjaka za digitalnu transformaciju. Kao strateg u oblasti digitalne transformacije, Vladimir je predvodio brojne inovacione projekte, kao i više programa obuke za međunarodne klijente, poput kompanija Coca Cola, Roche, UniCredit Bank i drugih.

Događaj će potom preuzeti Chris Kubby, lider u oblasti digitalnog marketinga i stručnjak za društvene medije, čija je posebnost u prenošenju esencijalnih marketinških uvida na različitim platformama društvenih medija potvrđena sa preko 100 konferencijskih predavanja. Kao izvršni direktor Kubbco-a, agencije za društvene medije, Chris je pomogao brojnim kompanijama u stvaranju robusnih strategija za digitalne medije u različitim vertikalama.

Događaj će se održati u hotelu Mama Shelter 02. decembra 2021. godine u trajanju od 5 sati. Broj dostupnih mesta je 80.

Prodaja kotizacija će vrši do 29. novembra, a  prijave moguće su putem ovog linka. Na istom možete naći i detaljnije informacije o cenama i agendi.

Predavanje Vladimira Vulića

Title: Reinventing the Company for the Age of Digital Darwinism

In today’s dynamic world, with advancing digital technologies and lines between industries blurred, businesses need innovation more than ever. The ever-accelerating rate of change is overwhelming the ability of incumbent firms to keep up. They find themselves in the field of fire, torn between the rapidly shifting customer behaviours and markets and the deep-rooted organisational inertia that inhibits necessary change. Once-innovative companies are struggling to stay alive, and century-old business models, which made them successful thus far, are being rendered irrelevant overnight.

We need to reimagine our companies to be fit for the digital age. Leaders must encourage the right mindset and empower their people to evolve from an old command-and-control model, towards the new network model embracing that embraces cross-functional collaborative behaviours.

The big question today is how to unleash your organization’s innovation potential. Let’s start with you – is your organization well-positioned to reinvent itself and foster future growth?

This talk offers a lively glimpse into the new world of work and gives insights and inspiration for every business leader looking to thrive in the digital era.

Predavanja Chris Kubby

Title: Social Media Trends in 2022 that you need to know

Social media is where the world is at and it’s growing every day. It allows you to target very specific audiences and find out what they like, dislike, want and need.

The problem with social media marketing is that the tools, platforms and trends are changing so fast that it’s hard to keep up with them all. There are new concepts popping up every week and if you don’t know how to use them properly your business can suffer greatly.

Join the session with world-renowned social media expert Chris ‘Kubby’ Kubbernus and learn about the latest trends in social media marketing without spending hours researching online or paying thousands of dollars on courses. You will be able to leave the session knowing exactly what steps you must take next in order to grow your brand using social media.

Here’s what you’ll learn:

  • What trends are coming up for 2022 and beyond
  • How to approach social media content to get maximum results
  • How to create efficiencies to get the most bang for your buck
  • Why you need an agile strategy and how to get started
  • How to use organic and paid media to compliment each other
  • How to use influencers best
  • How to get buy-in with the rest of your organization to invest in social media